VERSACE JEANS COUTURE AND THE RAVE NEW WORLD

It is not the right moment for Rave Parties. In Italy there are one of the reasons of the new increase of Covid. Too bad. Also because the world of freedom connected to those parties is interesting. This was the idea behind the Fall Winter 2021 Campaign of Versace Jeans Couture.

Based on vibrant prints, acid colors, in a mix match of day and evenig. The women’s collection contrasts feminine silhouettes with sporty details: structured blazers are style with lace bicycle shorts and classic A line dresses.

Captured by Lee Wei See, an emerging Swiss photographer who is attracted by psychedelic touches. Alongside the main campaign, the season’s core denim styles are diplayed in Blue Note- a dedicated serie of images featuring up and coming musical talent wearing the new season looks. For example the songwriter and poet Elias Bender Ronnenfelt and indie rock singer-songwriter Connie Constance.

The pair wear standout pieces from the collection including a women’s embellished denim jacket that stays true to the brand’s vision of elevating denim and oversized raw denim jeans.

COLMAR IS OPENING IN VIA FRATTINA

Great news for shopping in Rome. After monthes of shut down and stores closing in the Eternal City, things are changing. New stores are opening,. One of this is Colmar, an elegant brand for skiing, hiking and biking in the mountains. It is an intelligent strategy, a good move. A sign of reborn. First of all because there are not so many shops in the center of Rome for skiing and technical clothes, and secondly because italian mountains resorts such as Cortina, Courmayeur are opening soon for the ski season. Cervinia has already opened few weeks ago. The Colmar flagship store will be located in via Frattina 19, one of the best streets for shopping in Rome. The space is about 100 square meters with jackets, pants, gilet, duvet. The company has a long history, it was founded in 1923 by Mario Colombo. After the Second World War some collections were designed with the help of the italian skier Zeno Colò. A legend in Italy. Now Colmar is facing a new challenge. The brand is a good combination of sports and elegance. Easy to wear also in town. Especially a city like Rome where people move in scooters.

Moncler Genius what you need to know

Moncler Genius 2020, one house, different voices: exploring new territories, giving voice to people. I love to go in Rome to the Moncler store in Piazza di Spagna at the corner of via Condotti. Shopping there is extremely fun and tecnologically advanced. Next week, by the way, my appointment will be in Milano during the Fashon week. The Moncler Genius will take place on February 19th at 8 pm and I will definitly go there to check it out.

My curiosity is particularly high because I am waiting to see the performance of one of my favourite designer worldwide. J.W.Anderson. He is from Northern Ireland and he will be part of the creative hub of Moncler Genius. The other designers involved are Sergio Zambon, Veronica Leoni, Sandro Mandrino, Simone Rocha, Craig Green, Matthew Williams, Fragment Hiroshi Fujiwara, Richard Quinn and Poldo Dog Couture.

Moncler Genius is at his third ediion. They developped a collaboration with Rimowa, an iconic brand of suitcases that you can find in Rome in piazza San Silvestro at the corner with via del Tritone. With the project called Moncler Rimowa Reflection is something that we have to spot soon. We are also waiting for a new electrical bike called Mate Bike.

The owner of Moncler, Remo Ruffini is a man full of ideas. He bought the company in 2003 and he sells in flagshipstores such as the one in Rome, Milano and Paris and also through department stores. He is working for a client who always wants to change, a person in constant evolution. One House, Different Voices is the message. Moncler Genius is like an open space where creative designers from diifferent countries can get along. Fashion and culture are linked. We will follow the project very carefully.