Great news for shopping in Rome. After monthes of shut down and stores closing in the Eternal City, things are changing. New stores are opening,. One of this is Colmar, an elegant brand for skiing, hiking and biking in the mountains. It is an intelligent strategy, a good move. A sign of reborn. First of all because there are not so many shops in the center of Rome for skiing and technical clothes, and secondly because italian mountains resorts such as Cortina, Courmayeur are opening soon for the ski season. Cervinia has already opened few weeks ago. The Colmar flagship store will be located in via Frattina 19, one of the best streets for shopping in Rome. The space is about 100 square meters with jackets, pants, gilet, duvet. The company has a long history, it was founded in 1923 by Mario Colombo. After the Second World War some collections were designed with the help of the italian skier Zeno Colò. A legend in Italy. Now Colmar is facing a new challenge. The brand is a good combination of sports and elegance. Easy to wear also in town. Especially a city like Rome where people move in scooters.
