Rome Fashion Week: Four days of inspiration for Shopping

From Thursday 23rd of January up to Sunday 27th, Rome had a short fashion week of four days. It is something completely different from Milano or Paris. It is interesting especially if you are looking for new upcoming designers. At least 70 per cent of my clients from www.grandtourshopping.com asked me for new italian brands when they book me for a shopping tour. That is why I went every day in via Guido Reni to the Fashion Hub, located just in front of the Maxxi Museum.

The selection is interesting and it is divided in different sections. One of the most interesting one, from a shopping point of view is called Show case where every day about 6-7 designers show their collections: you can discover coats, dresses, bags, jewelry, shoes and so on. One of the most successfull one is called Caterina Moro. She is roman. She graduated in Musicology and entered the fashion industry in 2015. Her unsual background is her strenght. An accurate research of materials and an innovative approach of the working techniques combined with a deep love for colours. Her fall winter collection 2020-21 is called Wood inheriting texture from bark, crackle of leaves. Chromatic shades of sky on long dresses, shirts and trousers. The leaf plissé applied to satin, denim and eco leather. Sometimes you have fringing and embroidery.

All the prints are made with leftover pieces of fabric that are recycled and made with sustainable colour. The softness of velvet and cashmere as well as satin and silk shows us an idea of elegance without being too pompous. There are neutral tones such as white and beige and warm tones of mustard and brown. Caterina Moro marks a brave path toward a feminine, fine and elegant imagery. We liked her a lot. She had her defilé and the day after She was at Showcase.

Shopping in Rome can be a question of laces and boots

Last week in Rome at the Quirino Theather there showed a famous play: “Arsenic and Old Laces” with two italian famous actresses. The theather was packed even at the 5 pm Thursday show. When we talk about fashion in the Ermanno Scervino pre-fall women collection, the brand focuses on contrasts. Especially, as in the picture below, between romances and hard rock. Laces and boots for example. The contrast works well and the trend will continue next fall. You can bet on it.

Exploring the collection: the romantic shirts is shown with trackpants, the small cape can work well with graffiti’s trousers. The duvet is linked with a bustier. The work of Ermanno Scervino is extremely sophisticated. The company is from Florence but they have a beautiful flagshipstore also in Rome in via del Babuino. Last week I was their guest in the Florence boutique, during the Pitti fair where they presented their winter’s men collection at the Boutique in front of Palazzo Strozzi.

.In all their collections they use a great quality of wool, silks, tweeds, and laces as we said before. The palette ranges from white to black and grey with lights of yellows. A very feminine and rock collection. Don’t miss it and book us on grandtourshopping.com so that we can take you to explore the world of Ermanno Scervino.

Advertising Campaign can drive your shopping in Rome

The clients of www.grandtourshopping.com often ask me to discover brands not particularly famous in America. Especially ladies coming from the Midwest of the USA. One example of this particular wishing of shopping is Patrizia Pepe. Why ? Because the prices are reasonable and the clothes are well tailored. In the Eternal City there are three stores, my favourite is in via Frattina and it is spread on two floors. Patrizia Pepe is a florentine company with shops all over the world.

The Patrizia Pepe Spring Summer 2020 advertising campaign is particulary inspiring for the new shopping season. It presents an urban and intimate narration of a sensual dichotomy between urban life and personal fashion.

Iconic black and white imagery paired with colored fashion looks merge beautifully into a contemporary fashion visual tale with also telling two different stories. The metropolitan girl versus the ultimately chic lady. A series of mini video film will be featured on the official Patrizia Pepe digital media channels identifying the best look on any occasion. The Patrizia Pepe wardrobe is easy and chic at the same time.

The new campaign will go live in January in all major italian and internazional magazines and digital media. The creative director is Giovanni Bianco, the photographer is Dario Catellani, the model is Marta Aguilar and the styling is made by Patti Wilson.