From Thursday 23rd of January up to Sunday 27th, Rome had a short fashion week of four days. It is something completely different from Milano or Paris. It is interesting especially if you are looking for new upcoming designers. At least 70 per cent of my clients from www.grandtourshopping.com asked me for new italian brands when they book me for a shopping tour. That is why I went every day in via Guido Reni to the Fashion Hub, located just in front of the Maxxi Museum.
The selection is interesting and it is divided in different sections. One of the most interesting one, from a shopping point of view is called Show case where every day about 6-7 designers show their collections: you can discover coats, dresses, bags, jewelry, shoes and so on. One of the most successfull one is called Caterina Moro. She is roman. She graduated in Musicology and entered the fashion industry in 2015. Her unsual background is her strenght. An accurate research of materials and an innovative approach of the working techniques combined with a deep love for colours. Her fall winter collection 2020-21 is called Wood inheriting texture from bark, crackle of leaves. Chromatic shades of sky on long dresses, shirts and trousers. The leaf plissé applied to satin, denim and eco leather. Sometimes you have fringing and embroidery.