Advertising Campaign can drive your shopping in Rome

The clients of www.grandtourshopping.com often ask me to discover brands not particularly famous in America. Especially ladies coming from the Midwest of the USA. One example of this particular wishing of shopping is Patrizia Pepe. Why ? Because the prices are reasonable and the clothes are well tailored. In the Eternal City there are three stores, my favourite is in via Frattina and it is spread on two floors. Patrizia Pepe is a florentine company with shops all over the world.

The Patrizia Pepe Spring Summer 2020 advertising campaign is particulary inspiring for the new shopping season. It presents an urban and intimate narration of a sensual dichotomy between urban life and personal fashion.

Iconic black and white imagery paired with colored fashion looks merge beautifully into a contemporary fashion visual tale with also telling two different stories. The metropolitan girl versus the ultimately chic lady. A series of mini video film will be featured on the official Patrizia Pepe digital media channels identifying the best look on any occasion. The Patrizia Pepe wardrobe is easy and chic at the same time.

The new campaign will go live in January in all major italian and internazional magazines and digital media. The creative director is Giovanni Bianco, the photographer is Dario Catellani, the model is Marta Aguilar and the styling is made by Patti Wilson.