Brioni's new year in Italy

It is a great moment for Brioni in Italy. Not only for Christmas shopping. For example, the boutique in Rome, in via Condotti is always busy and often I take there my american clients especially for suits or jackets. In January the brand will be part of the Pitti Fair in Florence.

To celebrate the 75th anniversary, the curator Olivier Saillard will set up an installation the 7th of January with the Fall Winter 2020 men’s collection. It is not a surprise because Brioni is part of the DNA of men’s italian fashion. In 1952 Brioni presented his show in Florence in Palazzo Pitti at the Sala Bianca where italian fashion used to be at the beginning.

Not only this. Brioni announced yesterday that Brad Pitt will be the new Brand Ambassador. The roman luxury house (bought by François Henri Pinault owner of the holding Kering) chose the american star because they believed he embodies and reinforces Brioni’s bond with Hollywood having profiled some of the most memorable movie characters of recent years such as “Ocean 11” shown yesterday night on Tv.

Brad Pitt is considered to be one of today’s most versatile, influential and admired film actors starring most recently in Quentin Tarantino’s ‘Once Upon A Time In… Hollywood’ and James Grey’s ‘Ad Astra’. In addition to acting, Pitt is also an Academy Award winning producer and an avid lover of the arts and architecture.

Pitt has chosen to wear Brioni for several notable red carpet events, including the 72nd Cannes Film Festival and the 76th Venice Film Festival, sealing a tight bond with the brand. The collaboration between Brioni and Brad Pitt will mark the brand’s 75th Anniversary celebrations and will launch with an advertising campaign to be released in January 2020. Florence and Brad Pitt. There is only one thing to say : Happy New Year Brioni!

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Chanel Cruise Collection tomorrow in Rome

A good way to keep on moving is to go to the gorgeous Chanel Boutique in Rome located in front of the Spanish steps. The new cruise collection will arrive tomorrow, November 15th. Christmas is also an invitation to travel. This is also the Chanel point of view especially for the Cruise Collection.

The set is the Gare de Lyon, the famous parisian station. Once people used to take the Palatino Train to go to Rome with Wagons Lits. Now people prefes with Vueling or Easy Jet from Orly Airport. Chanel clients might even take private planes but this is another story…. So let’s start from Gare de Lyon. Caroline de Maigret, Soo Joo Park, Tami Williams, Ola Rudnika and Amanda Sanchez are the heroines of the mysterious back-and-forth through the Station. Five promises of a magical odissey on the banks of Chanel Style.

They embody the grace of journey, the one we missed or the one we fantasise about. Alberto Moravia, the italian great writer used to say that sometimes you are lazy, you don’t want to go, you don’t want to change and then… you are happy because travelling makes you feel better.

These silhouettes in continuous motion challenge the ones who see them to follow them. The spectrum of colours, from green to mauve, differentiates them, their timeless elegance brings them together. In few flashes, the Chanel woman appears in all her singularity.

A long jacket in pink tweed, a hooded trench coat belted at the waist, a blue suit with a large white bow bursting forth and a top enhanced with a big ruffed organdie collar, choreograph the thousand and one movements of these adventurers.

Sculpted in jersey leggings or double button trousers reminiscent of work uniforms, their legs lead them unrestrainedly along the paths of escape.. The curve of the foot is highlighted by pointed slingback pumps or two-tone booties with conical heels. One carries a Chanel 19 bag in quilted jersey on her arm, another a Chanel 31 in faded denim.

Whatever the chosen design, in tweed or in patent leather, all are imbued with an elegance to better keep the secrets. Secrets of travelling. The art of detail is expressed in the jewellery-hoop or pendant earrings in metal set with strass-binding their itinerant dreams. These eternally feminine figures elude and magnetize. At the crossroads of worlds, carried by tradition yet facing the future, they are the women of tomorrow. To discover it book www.grandtourshopping.com and we will take you to the Chanel boutique in Rome as soon as possible.

Christmas shopping in Rome at Bottega Veneta

In Rome the gorgeous shop of Bottega Veneta is located in Piazza San Lorenzo in Lucina. Just in front of Ciampini, a famous café with one of the best ice cream. “Bottega” as we all call it in the world of fashion, is a must of Made in Italy with a fantastic craftmanship. I often propose this shopping experience eventhough the owner of the brand is french (the holding Kering of François Henri Pinault). After so many years of Thomas Mayer now the company has a new designer, Daniel Lee. Let’s discover his work.

Continuation, evolution, refinement. For the Pre Spring 2020, Creative Director Daniel Lee continues to define the reality of a wardrobe for contemporary life. The pieces seamlessly connect with the past collections: they weave together, expanding both choice and the language of the house. It is precise, considered, elevated.

Fabrics are fluid, the attitude is one of tenderness. Refabrications of silhouettes lend them a new softness, in keeping with the season. Shapes are eased, relaxed, they are malleable, held against the body without tension.

Quilting - a technique used to punctuate the collections - becomes micro-scale, or is applied to liquid crepe de chine. Tactility and warmth is proposed in quilted biker jackets and light shirtdresses.

Easiness translates directly to accessories: inspired the dynamic immediacy of The Pouch created from a single seamless piece of Bottega Veneta intrecciato leather. New styles are like gestures of material, with subtlety flaunted through their very architecture. Simplicity and purity offer a strength of statement.

The colour palette is light, warm: sandstone neutrals, shades of tan, harmonious black and white alongside natural hues of pistachio, limoncello and sage green.

Knits connect to intrecciato - it is something constructed from itself. Entirely knitted dresses are sensitively draped against the skin, while the notion of weaving is scaled to macro with necklines of garments crossing at the heart. Knitwear - like leather, an area of Bottega Veneta expertise - is also at the heart of menswear, alongside robust, classic outerwear in luxurious fabrics with high-performance technical detailing - pragmatism,practicality and strength. Those shapes and concepts cross between both genders, underscoring a synergy and connection between the identity of each. They share an intuitive sense of the real reason for clothes - functional, to dress oneself - while also offering a distinct, individual luxury synonymous with Bottega Veneta.

Graphic shapes are softened by the act of cutting and the process of weaving – both in clothes and accessories.

These feel inherent to the ideology of Bottega Veneta, part of the house’s discourse. Here, they are used to establish and emphasize a fresh vocabulary. We can discover together the world of Bottega Veneta before Christmas on www.grandtourshopping.com