It is a great moment for Brioni in Italy. Not only for Christmas shopping. For example, the boutique in Rome, in via Condotti is always busy and often I take there my american clients especially for suits or jackets. In January the brand will be part of the Pitti Fair in Florence.
To celebrate the 75th anniversary, the curator Olivier Saillard will set up an installation the 7th of January with the Fall Winter 2020 men’s collection. It is not a surprise because Brioni is part of the DNA of men’s italian fashion. In 1952 Brioni presented his show in Florence in Palazzo Pitti at the Sala Bianca where italian fashion used to be at the beginning.
Not only this. Brioni announced yesterday that Brad Pitt will be the new Brand Ambassador. The roman luxury house (bought by François Henri Pinault owner of the holding Kering) chose the american star because they believed he embodies and reinforces Brioni’s bond with Hollywood having profiled some of the most memorable movie characters of recent years such as “Ocean 11” shown yesterday night on Tv.
Brad Pitt is considered to be one of today’s most versatile, influential and admired film actors starring most recently in Quentin Tarantino’s ‘Once Upon A Time In… Hollywood’ and James Grey’s ‘Ad Astra’. In addition to acting, Pitt is also an Academy Award winning producer and an avid lover of the arts and architecture.
Pitt has chosen to wear Brioni for several notable red carpet events, including the 72nd Cannes Film Festival and the 76th Venice Film Festival, sealing a tight bond with the brand. The collaboration between Brioni and Brad Pitt will mark the brand’s 75th Anniversary celebrations and will launch with an advertising campaign to be released in January 2020. Florence and Brad Pitt. There is only one thing to say : Happy New Year Brioni!
V