Shopping for a good cause: Bottega Veneta for Venice

Bottega Veneta announces its support in the conservation of the Basilica di San Marco in Venice, an icon of artistic heritage damaged by the recent floods. This is a clear example of fashion supporting art and monuments. Shopping for a good cause is always a good thing despite recent criticisms.

In collaboration with international non-profit organisation, Venetian Heritage, 30% of sales from selected Bottega Veneta handbags will be donated towards the recovery of the mosaic floors and marble walls that were severely damaged. The problem is that the water was salty which is one of the reasons of the disaster. The initiative will include all models of BV Classic, Marie, BV Angle and Arco sold in Bottega Veneta stores across Italy and on the official Italian e-commerce website, starting from November 29th to December 29th.

“Bottega Veneta’s identity is rooted within the rich history of the Veneto region. Venice is a world apart, the quintessence of the region’s heritage and we are committed to the future and protection of its iconic symbols,” Leo Rongone, Chief Executive Officer, Bottega Veneta. “I am proud we are able to contribute to the restoration of the church, one of the most inspiring monuments in Venice. At Bottega Veneta, we are dedicated to our cultural heritage and preservation of the Veneto region,” Daniel Lee, Creative Director, Bottega Veneta.

The luxury brand established in Vicenza since 1966. Inspired by Italian culture with a global outlook, the house is defined by a distinctly refined attitude. It uses noble materials to create considered pieces that become part of their owner’s lives. The house embraces a core philosophy of style, innovation and luxury, across ready-to-wear, accessories for women, men and home.

Venetian Heritage is an international non-profit organisation with offices in Venice and New York. It operates within the framework of the International Private Committees Joint Programme for the Safeguarding of Venice. Venetian Heritage supports cultural projects through conservations, exhibitions, publications, conferences, academic study and research, with the aim of making the world more aware of the immense legacy of the art of Venice both in Italy and in those areas once part of the Republic of Venice.

Adidas and Prada, why not? A lovely shopping idea

It will be a limited edition. The result is nice : A sneaker and a Bowling bag . It is an homage to Adidas, championing an emblematic Originals shoe - the Superstar sneaker. Launched in 1969 and still a lynchpin of adidas Originals style. It also introduces a new bag silhouette, the Prada Bowling bag for Adidas, which echoes the Prada Bowling bag as well as the adidas gym bag, in and of itself referencing the world of sports, a style that serves to illustrate the shared narratives and intersecting heritages of Prada and adidas.

Prada for adidas Limited Edition - an homage to timeless classics that transcend generations - is offered for woman and man in exclusive limited editions of 700 pieces, both footwear and accessories numbered with a unique serial.

The duo retails online through adidas.com and prada.com, and at selected Prada stores worldwide from December 4, 2019.

Brioni's new year in Italy

It is a great moment for Brioni in Italy. Not only for Christmas shopping. For example, the boutique in Rome, in via Condotti is always busy and often I take there my american clients especially for suits or jackets. In January the brand will be part of the Pitti Fair in Florence.

To celebrate the 75th anniversary, the curator Olivier Saillard will set up an installation the 7th of January with the Fall Winter 2020 men’s collection. It is not a surprise because Brioni is part of the DNA of men’s italian fashion. In 1952 Brioni presented his show in Florence in Palazzo Pitti at the Sala Bianca where italian fashion used to be at the beginning.

Not only this. Brioni announced yesterday that Brad Pitt will be the new Brand Ambassador. The roman luxury house (bought by François Henri Pinault owner of the holding Kering) chose the american star because they believed he embodies and reinforces Brioni’s bond with Hollywood having profiled some of the most memorable movie characters of recent years such as “Ocean 11” shown yesterday night on Tv.

Brad Pitt is considered to be one of today’s most versatile, influential and admired film actors starring most recently in Quentin Tarantino’s ‘Once Upon A Time In… Hollywood’ and James Grey’s ‘Ad Astra’. In addition to acting, Pitt is also an Academy Award winning producer and an avid lover of the arts and architecture.

Pitt has chosen to wear Brioni for several notable red carpet events, including the 72nd Cannes Film Festival and the 76th Venice Film Festival, sealing a tight bond with the brand. The collaboration between Brioni and Brad Pitt will mark the brand’s 75th Anniversary celebrations and will launch with an advertising campaign to be released in January 2020. Florence and Brad Pitt. There is only one thing to say : Happy New Year Brioni!

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