One of the most exciting experience when you go shopping is to look a the windows. Gucci now proposes a new vision mixing up object, ideas, a kaleidoscope of culture. It is called Endless Narratives. a Wunderkammer in a way. Books, artifacts and treasures converge . The concept also features the collaboration of Luca Pignatelli, a renowned italian artist. Looking at the Gucci’s windows will invite us to lean closer, to uncover new perspectives. Next week I will go to visit the Gucci boutique in via Condotti eager to watch these immersive windows. The objects on display will change periodically alongside products and collections.
