A new shopping experience is coming alone. Gucci presents today the new iconic Horsebit 1955. The bag is made in Demetra an animal free material. The bag has been created by the new creative designer Sabato de Sarno in collaboration with Billie Eilish, the famous pop singer. The Demetra is the result of two years of research made by artisans and technical experts. The advertising campaign will have pictures and a video with the soundtrack “What Was I Made For ?”. The campaign was shot by Tyrell Hampton.
