In Rome Shopping in the Louis Vuitton store can be an amazing experience. It used to be a movie Theatre in the Seventies and Eighties, called Cinema Etoile. It is located in piazza San Lorenzo in Lucina. It was totally restaured by the architect Peter Marino few years ago.
The relationship between Louis Vuitton and the Architecture is very strong. As an example, we can mention, the recent cruise collection. It tooked place at the JFK Airport in New York. The models were walking around the TWA Flight Center designed in 1962 by the architect Eero Saarinen. It was conceived as a vast bird. The Cruise Collection summarizes the exaltation of departure.
The dialogue is also between Paris and New York. The house Louis Vuiton was already providing luggages for the first trans-Atlantic crossings.
In the picture below you can see a bag made as the Chrysler buiding ( the Architect was William Van Alen). On the runway they were prototypes of iconic bags, the basis for reconsidering the digital canvas of the future. A world première for Louis Vuitton which is always in search of the fusion of savoir faire and innovation.