Finding the red Christmas dress

  1. Most of my clients from www.grandtourshopping.com are looking for the best New Year’s Eve dress BUT first of all you should think about Christmas. It is almost impossible to avoid Christmas cocktails, receptions, dinners and parties. Shopping during this time of the year as his advantages and problems. It is always better to go shopping in the morning because there is less people, starting at 10 am, maximum 10.30am.

In Via del Corso I saw the boutique of Intimissimi completely invaded by red lingerie. Everyone knows that wearing red the last day of the year brings you good luck. Other boutiques proposes the purple such as Yamamay and Calzedonia. On Tv I saw Sarah Jessica Parker showing a gorgeous bra with push up and dentelles.

Talking about pret à porter , you can see below this great dress signed by the italian brand Genny. Red is the new black. This one has a deep decolleté and a theatrical cape. Genny always shows in Milano during Fashion week. The creative Director is Sara Cavazza Facchini. The Facchini family owned Genny.

The brand was found in Ancona in 1961 by Arnaldo Girombelli. The name was due to his eldest daughter. In the second half of the 60’s they started to have a large success with a line of pleated oblique skirts. Important designers such as Gianni Versace and Christian Lacroix used to work for the company. In 2001 Prada acquired the label and Genny stopped his production in 2004.

In 2011 the label was acquired by the Facchinni Group which decided to relaunch the brand. At that time the designer appointed was Gabriele Colangelo. Afterwards it was Sara Cavazza Facchini as we said before. Her work is not always on line with our taste but this red dress is contemporary and extremely fluid enhancing the silhouette.

The Genny Boutique in Rome is in via Bocca di Leone 84. You should have a look to get over the season’s wardrobe and parties. As Lucy from Schultz says “ Few more days of Merry Christmas, than a couple of sentences like What are you doing for New Year’s eve ? Finally two days of Happy New Year and then we are out of it!. Just Resist!”.

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