VERSUS VERSACE AND A SPECIAL FEELING WITH ROME

Versus Versace is the young line of Versace. Very easy to wear. In Rome there are two boutiques that sell this nice brand. One is located in Piazza di Spagna 12 and the other one, called Versace Collection, is in via Veneto 104. I don't like so much to go shopping in that area but, sometimes, when I have clients from www.grandtourshopping.com to pick up in Eden Hotel or Excelsior I can easily make a pit stop in via Veneto's store.

The new fall winter 2018 campaign is based on a particular graphic design and is focused on black and white. The check mood is the key part of the Versus image for the new season. The campaign has been shot by the photographer Hanna Moon with a bunch of londonian models. The stylist of the campaign is Allegra Versace, the beloved niece of Gianni. The Art Director is Jamie Reid .

The style is relaxed and young. You have the feeling of a new generation extremely high tech and cool at the same time, they don't really follow a dress code or a particular season, they are trying to change the rules of the every day life. This is what it is all about. We don't know if they can make it but the Dream is part of every young generation, since the end of the Eighteen Century. From Goethe to Lord Byron.

 

Versus Versace FW18 ADV campaign.jpg