The first day of Spring, 21st of March, even if the weather in Rome was quite cold, Sergio Rossi opened his new boutique in Via Condotti 22, near the Spanish steps. The luxury shoes were already located in the corner of La Rinascente but the brand need to have a flagship store. At the opening the CEO Riccardo Sciutto and some italian actresses such as Valeria Golino and Valentina Cervi.