A Paradise for kids shopping in Rome

Petit Bateau, the famous french company for kids clothes opened last week a big new store in via Frattina 25 in Rome. The shop takes all the block up to via della Vite and has 180 square meters. You can get culotte, Tshirts, windbreakers, shorts, bermuda, little dresses and minicoats. The prices are affordable and the quality is great. The Tshirts never change shape, the cotton is supergood. A great solution for Christmas shopping too.

The company was found in 1893 by Pierre Valton. His son Etienne, back in 1918, had the idea to cut the traditional boxers for kids and create the first easy going white culotte famous all over the world. In more than one century a lot of famous designers worked for Petit Bateau. Among them Christian Lacroix, Jean Charles de Castelbajac, Tsumori Chisato, Didier Ludot, Cèdric Charlier and Maison Kitsuné. The company also won the Innovation Award at Exposition Universelle in 1937. Today about 3000 people are employed in Petit Bateau worldwide, half of them in France, 400 stores and 4300 places where you can find the brand. You can find shops, for example, in London, Milano, New York, Tokyo and Shangai and e-shop. The siege is in Troyes.

The roman store was designed by the french Cut Architectures studio. All in steel and wood like a hut in the house. Part of the shop is dedicated to games with a lovely playground with books , funny mirrors and digital high tech and low tech situations. At the opening they were kids of all ages, the barbapapa and two girls on the big hills. It was like a fashion luna park.

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