The first shots of the Pirelli Calendar

If there is something that represents Italy in the best way, it is the Pirelli Calendar. It is one of our symbol such as the Ferrari and Giorgio Armani.

The new upcoming Pirelli Calendar is shot by one of the greatest italian photographer worldwide. Paolo Roversi.
The 2020 Pirelli Calendar is entitled ‘Looking for Juliet’.

The photographer’s project, which involves actresses and singers of different cultures and countries, takes its cue from the Shakespearean drama “Romeo and Juliet” and the intersection of love, strength, youth and beauty embodied by its female protagonist.

The protagonists of “Looking for Juliet” were invited by the photographer to present the role of the girl in an ideal casting session that sees them act, pose, sing; each through their own emotion, art form, personality, character and interpretation of the role.

Roversi chose nine personalities to interpret the role. They include the British actresses Claire Foy, Mia Goth , Emma Watson. There are also the American Indya Moore, Yara Shahidi and Kristen Stewart in the picture below,. In other pages also the Chinese singer Chris Lee, the Spanish singer Rosalia, and the Franco-Italian artist Stella Roversi.

Shot in Paris where Paolo Roversi live but also obviously in Verona as we are talking about the interpretation of the tragedy “Romeo and Juliet”. It was shot over a week in May. The photographer says of his calendar: “I am still searching for my Juliet and I will be searching all my life. Because She is a dream”. In our opinion it is an iconic symbol and also a bridge between the anglo-saxon culture (William Shakespeare) and Verona ( Montecchi and Capuleti). A bridge that is part of our DNA.

Anteprima a gorgeous brand to watch and other ideas for shopping

Shopping can be also a projection on the new upcoming season. In Rome there are sales in stores but also the first new ideas for the Fall collection. A visionary Journey is the title of Anteprima for the Fall Winter collection. Soon I will be in Milano in September to see the new Spring Collection of this lovely brand. In the meantime let’s have a look to this one. The japanese Creative Director Izumi Ogino described it very precisely: “The women of the season first inspired by Diana Vreeland”. The realm of cultural icons.

Vreeland made herself a JUDGE of style for decades at both Harper’s Bazaar and Vogue. She traveled the world wildly with her style. The fashion writer Sofia Gnoli mentioned her on her recent book “ L’alfabeto della moda” Carocci Editore, an extremely precise and funny book about the world of Fashion. If you speak some italian go and buy it. It is worth. I hope an american or english publishing company will tranlsate it soon. It can be perfect also in french.

Diana Vreeland was marvelous, eccentric yet sophisticated” says Izumi Ogino. It is true. I met Vreeland’s son in Florence few years ago when the theatre director Guido Torlonia made a show on her life with one of the most famous italian actress around: Adriana Asti.

Coming back to Anteprima’ campaign, we can say that Diana Vreeland as a muse, the photographer Frederico Martins was able to catch this modern woman in her essence. Shoot as strongly focus on the

portrait style to reflect the FW19 central character; the women who is self-confident yet

sweet, delicate yet determined, curious, strong but never bold. Model to be express both

feminine and masculine features.

Background intentionally set not be too much projected or interfere with the frame, the atmosphere where he created a set of images using the cinematic light which has allowed to exalt all the fundamental characteristics and to offer to the mood of the shooting a perfect balance in the story telling. These color and light combination creating a sense of cozy warm winter daylight and modern luxuries for the FW19 collections.

In Arthur we trust

One of the most talented designer is Arthur Arbesser. His next fashion show is in Milano in September and this will be first thing to do arriving there for the Fashion week.

His fall-Winter 2019/2020 collection is an introverted journey into the designer's studio, including paintings, books, souvenirs, family furniture and colored tiles. The campaign was shot by Driu and Tiago.

The campaign celebrates friendship, a form of love that unites and makes inseparable. Everything is amalgamated by saturated and contrasting colors, geometric prints and defined volumes: iconic signs of the brand.

Arthur always played with squares and circles. He loves that since the beginning. In a way we can say it is like a pure fashion. Very elegant and very original at the same time. You can notice it on the trench below.