Anteprima a gorgeous brand to watch and other ideas for shopping

Shopping can be also a projection on the new upcoming season. In Rome there are sales in stores but also the first new ideas for the Fall collection. A visionary Journey is the title of Anteprima for the Fall Winter collection. Soon I will be in Milano in September to see the new Spring Collection of this lovely brand. In the meantime let’s have a look to this one. The japanese Creative Director Izumi Ogino described it very precisely: “The women of the season first inspired by Diana Vreeland”. The realm of cultural icons.

Vreeland made herself a JUDGE of style for decades at both Harper’s Bazaar and Vogue. She traveled the world wildly with her style. The fashion writer Sofia Gnoli mentioned her on her recent book “ L’alfabeto della moda” Carocci Editore, an extremely precise and funny book about the world of Fashion. If you speak some italian go and buy it. It is worth. I hope an american or english publishing company will tranlsate it soon. It can be perfect also in french.

Diana Vreeland was marvelous, eccentric yet sophisticated” says Izumi Ogino. It is true. I met Vreeland’s son in Florence few years ago when the theatre director Guido Torlonia made a show on her life with one of the most famous italian actress around: Adriana Asti.

Coming back to Anteprima’ campaign, we can say that Diana Vreeland as a muse, the photographer Frederico Martins was able to catch this modern woman in her essence. Shoot as strongly focus on the

portrait style to reflect the FW19 central character; the women who is self-confident yet

sweet, delicate yet determined, curious, strong but never bold. Model to be express both

feminine and masculine features.

Background intentionally set not be too much projected or interfere with the frame, the atmosphere where he created a set of images using the cinematic light which has allowed to exalt all the fundamental characteristics and to offer to the mood of the shooting a perfect balance in the story telling. These color and light combination creating a sense of cozy warm winter daylight and modern luxuries for the FW19 collections.

In Arthur we trust

One of the most talented designer is Arthur Arbesser. His next fashion show is in Milano in September and this will be first thing to do arriving there for the Fashion week.

His fall-Winter 2019/2020 collection is an introverted journey into the designer's studio, including paintings, books, souvenirs, family furniture and colored tiles. The campaign was shot by Driu and Tiago.

The campaign celebrates friendship, a form of love that unites and makes inseparable. Everything is amalgamated by saturated and contrasting colors, geometric prints and defined volumes: iconic signs of the brand.

Arthur always played with squares and circles. He loves that since the beginning. In a way we can say it is like a pure fashion. Very elegant and very original at the same time. You can notice it on the trench below.

VERSACE AND ITS BAGS AND ECO-FURS SOON IN ROME

It is quite hot to show furs right now at the end of July But… there are eco-furs from Versace. The brand will soon deliver them in Rome showing his new autumn-winter collection. The shop in the Eternal City is located in Piazza di Spagna. The campaign has been shot by Steven Meisel, one of the greatest photographer in the world.

Have a look also of the new Versace handbag line, called Virtus. We saw it in Milano on the Fall-Winter 2019 runway. Taking its name from the Roman Goddess “ Virtus” it symbolizes strength, courage, and character

A bold symbol of the brand’s aesthetic heritage, the central gold-tone metal Barocco letter V characterizes the bag. The Virtus bag comes in many variations: as a tote, top handle, belt, shoulder or evening bag. Crafted from supple calf leather, the Virtus is declined in a variety of colors and finishes.

In the Fall-Winter 2019 collection, the Virtus line is available in an array of bright, bold colors such as turquoise, fuchsia, coral red as well as more toned-down hues like camel, black and white. The leather workmanship ranges from smooth to quilting with a V-letter pattern.

The bags feature magnetic flap over closure and some models feature shiny jacquard inserts with the V-letter motif embroidered in metallic thread. Don’t waist your time. The Virtus bag line is available from September 2019. To go together in the Versace store in Rome, book us on www. grandtourshopping.com . We will show you the best of the Versace collection for men also.